Dimension4 and smartphoto launch personalised 3D products

As of today, smartphoto (EBR: SMAR) has extended its range of personalised products with 3D products. The launch of these products, the first in a variety of products that will be sold over the coming months, is the result of a three-way collaboration between smartphoto, Dimension4 and Twikit.

Smartphoto, which has successfully made the transition from an analog photo printing company (Spector) to one of the most successful mass customization e-commerce players in Europe, knows how important it is to keep innovating and the step into 3D printed products is a very logical one. However logical, it’s also a very big step. Together with our software partner Twikit, we bundled forces to make this possible.

After a collaborative design track and with help of D4 Print, our back-end production software that automates order management for 3D printed products and optimizes production for high volumes,  smartphoto is now able to offer 3D printed, personalised products to their international customer base. Twikit, on the other hand, has worked together with smartphoto to provide the interactive 3D editor in which customers can interactively tailor the products to their exact needs. The result can be admired here.

We are of course very proud of this collaboration and consider it to be  a true revolution in the European mass customization market. It is proof that 3D printing is reaching maturity as a production technique for mass customized end consumer products, even on a large scale.

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